Revamp the website for Lee's Donuts

In this comprehensive project, I took on the challenge of revamping the Lee's Donuts website, which had fallen short of delivering an optimal user experience. Upon initial assessment, it became evident that the website suffered from an overwhelming abundance of options, leading to user confusion and frustration. Recognizing the importance of user-centric design, I set out to simplify the interface and enhance usability while preserving the essence of Lee's Donuts' brand identity.

Leveraging the powerful design capabilities of Figma, I embarked on a thorough redesign process aimed at addressing the site's shortcomings. However, it was essential to adhere to the client's request to maintain the existing logo and color scheme. Through meticulous wireframing and prototyping, I reimagined the website's layout, strategically eliminating unnecessary elements and refining the navigation flow to ensure a seamless browsing experience. By prioritizing clarity and intuitiveness, I aimed to empower users to effortlessly explore Lee's Donuts' offerings and engage with the brand.

Moreover, I paid careful attention to visual aesthetics, incorporating harmonious color palettes, cohesive typography, and enticing imagery to create an inviting and visually appealing online environment. Each design decision was guided by a commitment to striking the perfect balance between functionality and aesthetics, ultimately culminating in a revitalized website that not only met but exceeded the expectations of both Lee's Donuts and its clientele.

Throughout the iterative design process, I remained receptive to feedback and continuously iterated on the design, refining it to perfection. The result was a polished and user-friendly website that not only showcased Lee's Donuts' delectable offerings but also served as a testament to the transformative power of thoughtful and user-centric design.

If you want you can compare the orginal website Lee's Donuts with the video.